Water Industry Stocks
Water Industry Stocks
Customer Service And Bottled Water
Almost every company discusses, at length, the need for customer service and the significance of supplying true excellence to its customers. However, very few actually follow through with what it takes to attain this excellence. This is particularly true in the bottled water business since not all providers share the opinion that customer service is of the utmost importance in any business.
The bottled water industry services a wide customer base with numerous companies and individual clients. The industry is characterized by a small number of very large firms and a substantial number of relatively small consumers with specific geographic niches.
The Nature of the Business:
The bottled water business consists of the manufacturing and delivery of spring or purified water in small packages or large containers such as 5 gallon bottles. The product is delivered directly to the customer’s site in either company owned delivery vehicles or through common carriers. Each individual bottled water company provides an implicit promise to its customers that it will manufacture the highest quality product and deliver that product at the agreed upon time.
Many, Many Customers:
The customer base in the bottled water industry is very diverse and ranges from individual consumers with single bottle requirements to large multi-cooler business accounts with significant water needs. Each client has its own specific requirements, which are met by the company providing the services and product.
The Customer Service Promise and the History of the Business:
In the past, various bottled water companies have focused on process rather than customer service. Many firms acted on the belief that the delivery of a superior product completed their obligation to the customer. However, the customer service promise includes much more than a simple delivery of a quality product and requires additional services such as on time delivery, proper pricing, responding to additional delivery requests and other specific needs. One of the most important customer responsibilities is the ability to communicate their concerns not only to the customer service departments, but also to the heads of each company.
Current Status of the Industry (The Unfulfilled Promise):
Although the bottled water industry may seem rather simple, in reality, it is a very complex business. High quality water must be produced and delivered to the customer’s location on time and as ordered. Often enough, customer requests change without warning, which is one reason why flexibility is important to the success of the bottled water company.
Frequently, the water needs of the customer exceed original expectations, which causes shortages . However, in order to avoid such a situation as this, the supplier would have already invested in the communication and stock infrastructure to meet all of its clients’ demands.
For those suppliers who private label water as a means of customer advertising, the design, printing and durability of the label on the bottle is a critical factor. Therefore, companies creating labels of lesser quality in the design and printing of the labels clearly provide a substandard product to their customers.
Communication and the Customer Promise:
Many bottled water suppliers neglect the reality that proper communication channels serve as the basis for fulfilling the customer promise. An overall reliance on voicemail and/or e-mail, an inability to respond quickly to customer needs and the absence of true customer service assistance has created a negative impression of the industry for many customers.
A proper communication system has many technical elements but it should begin with a willingness to include human contact in the communication link. No customer enjoys being dropped into the voicemail void, therefore, the bottled water suppliers that continue to prosper are the companies that uphold the customer service promises and guarantee personally answered customer service calls, which they promptly use to respond to client inquiries and concerns.
Accept Responsibility and Do What It Takes to Provide Customer Satisfaction:
There are many excuses for failure to perform but the bottled water suppliers who are truly world class are those who accept responsibility and persevere with their customer satisfaction guarantees. This often includes obtaining little or no profit on a particular transaction in order to fulfill the customer service promise.
Size is not the determinant in the customer service equation. Often, smaller companies are ready, willing and able to better fulfill the customer promise.
Look for a supplier with a track record of not only achieving the customer promise but also one with a history of fulfillment of the promise.
Jim Rogers – The Industries of the Future
|
|
new old stock RV pressurized water tank compressor 20 lb on 40 lb off $39.99 |
|
|
NAPA 58-526 Remanufactured Water Pump… Old Stock.. $29.99 |
|
|
NEW QH QCP 593 FIAT 124 SPIDER WATER PUMP RARE SN2R6 OLD STOCK $26.99 |
|
|
Cardone Reman 57-1003 18-168 Water Pump 1970-1974 Toyota Corolla New Old Stock $23.00 |
|
|
Cardone Industries 57-1216 Engine Water Pump with gasket Toyota New Old Stock $22.00 |
|
|
Cardone Industries 57-1337 Engine Water Pump Pontiac Lemans New Old Stock $16.00 |
|
|
Cardone Industries 57-1009 Remanufactured Engine Water Pump Toyota New Old Stock $15.00 |
|
|
Cardone Industries 57-1171 Engine Water Pump Honda New Old Stock $15.00 |
|
|
Cardone Industries 57-1007 Engine Water Pump Toyota New Old Stock $14.00 |
|
|
Cardone Industries 57-1031 Engine Water Pump Honda New Old Stock $13.00 |
|
|
MARSHALLTOWN The Premier Line 742G Bucket Water Heater $35.00 Designed to heat water as opposed to de ice water. The heater, while immersed in water, will heat continuously past 150 F. and towards boiling, depending on the volume of water and the container’s insulation. Stainless steel guard, and automatic shut 0ff. 1000W, 120V…. |
|
|
B and K Industries 109-813 1/2-Inch Float Valves $11.84 B and K FLOAT VALVE *Dual inlet thread for connecting pipe and locknut *High tensile serrated arms *Machined flang for support against tank wall *Replaceable seals *Nuzzle assembly (Ace No. 4008322) *Locknut included *Bronze *Bulk *1/2″ MIP Inlet x 1/2″ MIP Outlet… |
|
|
ETQ TG72K12 8,250 Watt 13 HP 420cc 4-Cycle OHV Gas Powered Portable Generator with Electric Start $849.99 Runs up to 10.5 hours at 50% load Runs up to 6.6 hours at 100% load (2) 120V, 20 Amp duplex with GFCI (1) 120V/240V, 30 Amp twist-lock L14-30R (1) 120V, 30 Amp twist-lock L5-30R Auto throttle… |
|
|
Challengair 2000 AD-XL Dryer $189.95 A revolutionary animal dryer that offers professional performance, unsurpassed quality, the longest warranty (2 years), all for an unbelievably low price. Features an “air sweep” nozzle designed to blow water from the animal’s coat in sheets. The 3 horsepower motor produces more air due to a more aerodynamic housing design and smoother hose (no ridges inside the hose) which reduces resistance when… |
|
|
New – 10ML Wet Original Waterbased Pillow – 17295246 10ML Wet Original Waterbased Pillow. For twenty years, Wet’s top selling classic formula has been developed and tested to the highest quality industry standards. WET Original® contains soothing Vitamin E and Aloe Vera. It is water-based, gentle, odorless, colorless, greaseless, and non-staining. This formula is a favorite for those who prefer a more viscous, gel-like lubricant. Doctor recommended… |
|
|
New – Wet Orignal Thick Gel 1.5Oz – 17295245 Wet Orignal Thick Gel 1.5Oz1.5 oz. For twenty years, Wet’s top selling classic formula has been developed and tested to the highest quality industry standards. WET Original® contains soothing Vitamin E and Aloe Vera. It is water-based, gentle, odorless, colorless, greaseless, and non-staining. This formula is a favorite for those who prefer a more viscous, gel-like lubricant. Doctor recommended … |
|
|
Epson DURABrite Ultra 68 High-capacity Inkjet Cartridge Color Multipack (1 Cyan, 1 Magenta, 1 Yellow) (T068520) $50.99 COLR MULTI INK CARTRIDGE HIGH-CAPACITYPrimary InformationConsumable Type : N/A Printer Technology : Ink-jet Output Color : Black UNSPSC CodeUNSPSC Code : 44103105 … |
|
|
Epson Stylus Photo R2000 Wireless Wide-Format Color Inkjet Printer (C11CB35201) $498.88 Take your creativity and productivity to the next level with the advanced features and uncompromising quality of the Epson Stylus Photo R2000. This robust, 13″-wide printer delivers remarkable efficiency and versatility with high-capacity cartridges, and networking and wireless connectivity, along with flexible media handling. Epson UltraChrome Hi-Gloss 2 pigment ink, delivered through Epson’s Adv… |
|
|
Epson WorkForce 1100 Wide-Format Color Inkjet Printer (C11CA58201) $179.99 Engineered for business.Laser quality up to 2x fasterLarge prints up to 13″ x 19″Maximum 30 ppm black/17 ppm colorLaser quality 13 ppm/5.5 ppmSmudge, fade & water resistant Reliable paper feeding High-capacity cartridges available Uses up to 70% less powerManual 2-sided printingEasy setup in any office Remarkable SpeedsUp to 2x faster than competitive models1; get black text documents fast, withou… |
|
|
Epson PictureMate Charm Photo Printer (C11CA56203) $149.99 Share memories instantly – at home, on-the-go or in the office – with the Epson PictureMate Charm. This portable photo printer turns your photos and professional images into better-than-lab-quality prints. Just connect any digital camera or insert a memory card1. Then, use the 2.5″ color photo screen to preview photos, remove red eye and enhance colors. Once you choose to print, PictureMate Charm … |
